![]() The company made another addition to its C-suite in April when it hired James Kennedy as its Chief Compliance Officer and Director of Legal. SmartAsset began the year by announcing Firoze Lafeer as its new Chief Technology Officer. The company helps millions of people make better financial decisions while simultaneously enabling advisors to grow their business.” by providing an incredibly valuable resource for both consumers and financial advisors alike. TTV Capital Partner Mark Johnson said, “SmartAsset is quickly expanding its lead in one of the largest markets in the U.S. It recently made its one-millionth consumer/advisor match on its SmartAdvisor platform.Ĭommenting on the funding, SmartAsset founder and CEO Michael Carvin said, “With this additional capital we are going to make further investments in building the web’s best personal finance resource and enhancing our ability to connect consumers to financial advisors across the US.” Its revenue grew “by ten times” since inception and is now on the cusp of reaching $100m in annual recurring revenue. This feature will help financial advisers “cut through the noise” as it allows them to instantly connect with validated high-intent business investors, it said. This business service can be used by all certified financial advisors, Registered Investment Advisors (RIAs), and Advisory firms across the US on the SmartAdvisor platform. In April 2020, the startup introduced “Live Connections,” a new solution that allows financial advisers to connect with clients over the phone. SmartAsset reaches more than 100 million people monthly through its personal finance content, tools and calculators, while its referral platform, SmartAdvisor, generates $1.5bn in new, closed assets under management per month. It also plans to boost its current headcount of 202 by more than 75% this year. The aim is to broaden its product offerings and make new investments in the new technology and data partnerships to drive sustainable business growth. The startup company plans to use the fresh business funding to enhance user and matching experience for its customers and financial advisors. ![]() The financing, which comes after a $28m Series C led by Focus Financial Partners in June 2018, brings its total raised since its 2012 inception to just over $161m. With 202 full-time employees, the company is planning on growing headcount by more than 75% in 2021.FinTech platform that helps individuals connect with financial advisors SmartAsset secured a $110m investment in a Series D round led by TTV Capital that takes SmartAsset’s valuation to more than $1bn.Īlso participating in the round were Javelin Venture Partners, Contour, Citi Ventures, New York Life Ventures, North Bridge Venture Partners and CMFG Ventures. In addition, financial advisors and firms on its wealth management referral platform, SmartAdvisor, now generate $1.5 billion in new, closed assets under management (AUM) per month. Led by Michael Carvin, Founder and CEO, SmartAsset provides a large marketplace connecting consumers to financial advisors and financial products reaching more than 100 million people each month through its personal finance content, custom tools and personalized calculators. in scaling its employee headcount to accelerate growth.in new product offerings, technology infrastructure and data partnerships and.The Series C round takes the company’s total equity capital to more than 51 million and featured the participation of Focus Financial Partners, Javeline Venture Partners, TTV Capital, IA Capital, and Citi Ventures, as well as other investors. in improving the user and matching experiences for both consumers and financial advisors, New York-based fintech SmartAsset, which provides personalized, automated financial solutions, has raised 28 million in new funding.The post SmartAsset Raises 110M in Series D Funding Valued at Over 1 Billion appeared first on FinSMEs. The company intends to use the funds to invest: The round was led by existing investor TTV Capital with participation from Javelin Venture Partners, Contour Venture Partners, Citi Ventures, New York Life Ventures, North Bridge Venture Partners. The round was led by existing investor TTV Capital with participation from Javelin Venture Partners, Contour Venture Partners, Citi Ventures, New York Life Ventures, North Bridge Venture Partners, and CMFG Ventures. SmartAsset, a NYC-based online platform for financial advice connecting consumers with financial advisors, closed a $110m Series D funding round, valuing the company at over $1 billion.
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